Resumé original

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Skills brand development & management, inbound marketing, strategic marketing, data analysis,human-centric product development, project management, graphic design, presentation skills, copywriting, editing, researching, proofreading, interviewing, craetive-team leadership, customer service, sales, creative writing
Social Media, Web & Interactive Skills content development/management, A/B testing, website development/management, community building, insight development, SEO, CSS, HTML, UI/UX, podcasts, video/image creation & editing
Programs & Platforms Hootsuite, SocialRank, Mention, WordPress, LocomotiveCMS, Trello, Facebook, Twitter, Pinterest, Tumblr, Twitter, YouTube, Google Analytics, Constant Contact, SurveyMonkey, Salesforce, Adobe Photoshop & InDesign CS6, MS Office, Extensis Portfolio, iMovie, GarageBand, Mac OS, Windows
Other Skills professional jewelry design, food fermentation, recipe creation, traditional Japanese dancing, zombie apocalypse survival skills
EXPERIENCE
Basel Action Network/ e-Stewards Program 2013-Present
Marketing & Communications Manager
Manage brands and channels for global nonprofit organization. Create and implement marketing and PR strategies. Provide marketing support for clients. Manage consultants, staff, interns, and volunteers. Build online communities and create unique content for both brands. Gather data and analyze metrics for strategic controls.

  • Spearheaded redevelopment of websites. Recruited and managed contributors for redevelopment using Agile project management.
  • Increased monthly return visitors to site by 24%, decreased average bounce rate 10%, and increased average number of page views per visitor 25% within a month and a half.
  • Developed multiple client-facing programs to increase program value and community engagement.
Consumer Brands, Sauce Magazine 2008-2012
Freelance Writer
Wrote and researched articles, conducted interviews, edited copy, provided input on content for web and print. Created on-brand copy and maintained brand consistency.

  • Developed and maintained editorial calendar for Consumer Brands.
Elizabeth Gregory Home 2012-2013
Marketing Volunteer
Designed and wrote donor-facing collateral. Edited staff-contributed articles, interviewed clients, generated donor-connecting content.

  • Redesigned newsletter to better reflect mission and values statements. Revamped newsletter was featured in Marketing Makeover Panel at 2012 Washington State Nonprofit Conference.
Locus Publications 2010-2011
Editorial Assistant
Updated and maintained social media. Corrected images, proofread content, executed magazine layout. Data entry. Communicated across teams in a support role.

  • Created new Twitter feed connecting with broader demography. Coached in-house social media use.
  • Contributed to magazine’s ePub development using CSS and HTML knowledge.
  • Increased new ePub format by 52 new subscriptions within 48 hours by publicizing on social media.
The Anime Blog 2005-2010
Editor
Created and developed brand positioning of Japanese pop culture blog. Developed content, built online community and crafted media strategy. Designed graphics and managed brand consistency across multiple channels. Monitored metrics.

  • Reached #1 Google search position for sites of its kind.
  • In 2007 reached over 25,000 unique hits monthly. Similar sites average 7,000/month.
  • Successfully monetized site using Google AdSense and affiliates.
EDUCATION

BFA Degree: Southern Illinois University Carbondale, 1997­‐1999, Carbondale, Illinois
John A. Logan College, 1995-­1997, Carterville, Illinois

CERTIFICATIONS

Strategic Marketing Management: University of Washington Foster School of Business, 2013, Seattle, Washington