Resumé

 

Summary


I’m an idea amplifier who uses data and creativity to connect people to organizations, brands, and causes.

Work Experience


Marketing & Communications Manager

Basel Action Network/e-Stewards Program, 2013-2015

 

Created strategic marketing plan & brand styleguide for global organization.

Results: Increased conversions 30% and leads 17% due to consistent, strategic communications and brand awareness.

Developed data-capturing strategies (user interviews, surveys, analytics, etc.)

Results: Created a data-informed site that’s in the top search results for industry keywords.

Spearheaded branded redevelopment of website.

Results: Increased conversions 30%, increased return visitors 17%, decreased bounce rate 16%, increased overall site traffic 18%.

Developed content and email marketing strategies.

Results: Increased open rate of emails 22%, increased conversions from emails 12%.


Freelance Writer

Consumer Brands, Sauce Magazine, 2008-Present

Created on-brand copywriting & storytelling for various properties (print & digital).

Results: Helped convey brand stories, and positioned brands as industry thought leaders.


Marketing Volunteer

Elizabeth Gregory Home, 2012-2013 

 

Redesigned newsletter to better reflect mission and values statements. Revamped newsletter was featured in Marketing Makeover Panel at 2012 Washington State Nonprofit Conference.


Editorial Assistant

Locus Publications, 2010-2011 

 

Managed & improved social media outreach.

Results: Increased awareness of magazine, and increased digital subscriptions 20% within 48 hours of digital subscription launch.


Editor

The Anime Blog, 2005-2010 

 

Developed editorial calendars, built online community, and crafted content & media strategies for Japanese pop culture site.

Results: Over 25,000 unique visitors monthly— More than 3.5x the number of similar sites.

Monitored metrics and used collected data to successfully increase readership through targeted content.

Results: Successfully monetized site using Google AdSense and affiliates.

Used Google-recommended SEO tactics to raise rankings.

Results: Reached #1 Google search position for sites of its kind.


Owner

Rachel Bigler Jewelry Designs, formerly Blue Nova Jewelry Designs, 1996-2010 

 

Received 2003 Quincy Artists Guild Young Collectors Gallery Award, formerly Best New Artist, Jewelry, at Quincy Midsummer Arts Faire.

Received admission into Illinois Artisan program from 2002-2005.

Education

BFA

Southern Illinois University Carbondale

1999

Certificate

Strategic Marketing Management
University of Washington Foster School of Business

2013

Skills

General

Brand development & management, inbound marketing, strategic marketing, data analysis, human-centric product development, project management, graphic design, presentation skills, copywriting, editing, researching, proofreading, interviewing, creative-team leadership, customer service, sales, creative writing

Social Media, Web, and Interactive

Content development & management, A/B testing, website development & management, community building, insight development, SEO, CSS, HTML, UI/UX, podcasts, video/image creation & editing

Programs & Platforms

Hootsuite, SocialRank, Mention, WordPress, LocomotiveCMS, Trello, Facebook, Twitter, Pinterest, Tumblr, Twitter, YouTube, Google Analytics, Constant Contact, SurveyMonkey, Salesforce, Adobe Photoshop & InDesign CS6, MS Office, Extensis Portfolio, iMovie, GarageBand, Mac OS, Windows

Other

professional jewelry design, food fermentation, recipe creation, traditional Japanese dancing, zombie apocalypse survival skills

Interested in working with me?

Get in touch