I’m an idea amplifier who uses data and creativity to connect people to organizations, brands, and causes.
Marketing & Communications Manager
Basel Action Network/e-Stewards Program, 2013-2015
Created strategic marketing plan & brand styleguide for global organization.
Results: Increased conversions 30% and leads 17% due to consistent, strategic communications and brand awareness.
Developed data-capturing strategies (user interviews, surveys, analytics, etc.)
Results: Created a data-informed site that’s in the top search results for industry keywords.
Spearheaded branded redevelopment of website.
Results: Increased conversions 30%, increased return visitors 17%, decreased bounce rate 16%, increased overall site traffic 18%.
Developed content and email marketing strategies.
Results: Increased open rate of emails 22%, increased conversions from emails 12%.
Consumer Brands, Sauce Magazine, 2008-Present
Created on-brand copywriting & storytelling for various properties (print & digital).
Results: Helped convey brand stories, and positioned brands as industry thought leaders.
Elizabeth Gregory Home, 2012-2013
Redesigned newsletter to better reflect mission and values statements. Revamped newsletter was featured in Marketing Makeover Panel at 2012 Washington State Nonprofit Conference.
Locus Publications, 2010-2011
Managed & improved social media outreach.
Results: Increased awareness of magazine, and increased digital subscriptions 20% within 48 hours of digital subscription launch.
The Anime Blog, 2005-2010
Developed editorial calendars, built online community, and crafted content & media strategies for Japanese pop culture site.
Results: Over 25,000 unique visitors monthly— More than 3.5x the number of similar sites.
Monitored metrics and used collected data to successfully increase readership through targeted content.
Results: Successfully monetized site using Google AdSense and affiliates.
Used Google-recommended SEO tactics to raise rankings.
Results: Reached #1 Google search position for sites of its kind.
Rachel Bigler Jewelry Designs, formerly Blue Nova Jewelry Designs, 1996-2010
Received 2003 Quincy Artists Guild Young Collectors Gallery Award, formerly Best New Artist, Jewelry, at Quincy Midsummer Arts Faire.
Received admission into Illinois Artisan program from 2002-2005.
Southern Illinois University Carbondale
Strategic Marketing Management
University of Washington Foster School of Business
Brand development & management, inbound marketing, strategic marketing, data analysis, human-centric product development, project management, graphic design, presentation skills, copywriting, editing, researching, proofreading, interviewing, creative-team leadership, customer service, sales, creative writing
Social Media, Web, and Interactive
Content development & management, A/B testing, website development & management, community building, insight development, SEO, CSS, HTML, UI/UX, podcasts, video/image creation & editing
Programs & Platforms
Hootsuite, SocialRank, Mention, WordPress, LocomotiveCMS, Trello, Facebook, Twitter, Pinterest, Tumblr, Twitter, YouTube, Google Analytics, Constant Contact, SurveyMonkey, Salesforce, Adobe Photoshop & InDesign CS6, MS Office, Extensis Portfolio, iMovie, GarageBand, Mac OS, Windows
professional jewelry design, food fermentation, recipe creation, traditional Japanese dancing, zombie apocalypse survival skills