Resumé

Developed and wrote content/copy for digital, print, & radio ads for six campuses.

Results: Increased leads through GDN ads by 20%, conversions by 20%.

Managed content creation and creative process for six campuses, worked with outside vendors & faculty on content deliverables.

Results: Increased site ranking, and traffic to site by 24% and conversions by 9%.

Developed social media marketing plan.

Results: Increased social media reach by 55%, increased audience by 32%.

Created campus email marketing plan, develop and write email content for campus programs and communication plans.

Results: Increased open rate 11% and click thru rate by 12%.

Managed university & campus brand, created press kit and other PR/brand materials.

Results: Increased mentions, use of materials, and brand awareness.

Created strategic marketing plan & brand styleguide for global organization.

Results: Increased conversions 30% and leads 17% due to consistent, strategic communications and brand awareness.

Developed data-capturing strategies (user interviews, surveys, analytics, etc.)

Results: Created a data-informed site that’s in the top search results for industry keywords.

Spearheaded branded redevelopment of website.

Results: Increased conversions 30%, increased return visitors 17%, decreased bounce rate 16%, increased overall site traffic 18%.

Developed content and email marketing strategies.

Results: Increased open rate of emails 22%, increased conversions from emails 12%.

Developed and edited on-brand copywriting & storytelling for various properties and organizations (print & digital).

Results: Helped convey brand stories, positioned brands as industry thought leaders.

Redesigned newsletter to better reflect mission and values statements. Revamped newsletter was featured in Marketing Makeover Panel at 2012 Washington State Nonprofit Conference.

Managed & improved social media outreach.

Results: Increased awareness of magazine, and increased digital subscriptions 20% within 48 hours of digital subscription launch.

Developed editorial calendars, built online community, and crafted content & media strategies for Japanese pop culture site.

Results: Over 25,000 unique visitors monthly— More than 3.5x the number of similar sites.

Monitored metrics and used collected data to successfully increase readership through targeted content.

Results: Successfully monetized site using Google AdSense and affiliates.

Used Google-recommended SEO tactics to raise rankings.

Results: Reached #1 Google search position for sites of its kind.

Received 2003 Quincy Artists Guild Young Collectors Gallery Award, formerly Best New Artist, Jewelry, at Quincy Midsummer Arts Faire.

Received admission into Illinois Artisan program from 2002-2005.