Antioch University Seattle, 2016-2018
Developed and wrote content/copy for digital, print, & radio ads for six campuses.
Results: Increased leads through GDN ads by 20%, conversions by 20%.
Managed content creation and creative process for six campuses, worked with outside vendors & faculty on content deliverables.
Results: Increased site ranking, and traffic to site by 24% and conversions by 9%.
Developed social media marketing plan.
Results: Increased social media reach by 55%, increased audience by 32%.
Created campus email marketing plan, develop and write email content for campus programs and communication plans.
Results: Increased open rate 11% and click thru rate by 12%.
Managed university & campus brand, created press kit and other PR/brand materials.
Results: Increased mentions, use of materials, and brand awareness.
Marketing & Communications Manager
Basel Action Network/e-Stewards Program, 2013-2015
Created strategic marketing plan & brand styleguide for global organization.
Results: Increased conversions 30% and leads 17% due to consistent, strategic communications and brand awareness.
Developed data-capturing strategies (user interviews, surveys, analytics, etc.)
Results: Created a data-informed site that’s in the top search results for industry keywords.
Spearheaded branded redevelopment of website.
Results: Increased conversions 30%, increased return visitors 17%, decreased bounce rate 16%, increased overall site traffic 18%.
Developed content and email marketing strategies.
Results: Increased open rate of emails 22%, increased conversions from emails 12%.
Freelance Writer & Editor
Developed and edited on-brand copywriting & storytelling for various properties and organizations (print & digital).
Results: Helped convey brand stories, positioned brands as industry thought leaders.
Elizabeth Gregory Home, 2012-2013
Redesigned newsletter to better reflect mission and values statements. Revamped newsletter was featured in Marketing Makeover Panel at 2012 Washington State Nonprofit Conference.
Locus Publications, 2010-2011
Managed & improved social media outreach.
Results: Increased awareness of magazine, and increased digital subscriptions 20% within 48 hours of digital subscription launch.
The Anime Blog, 2005-2010
Developed editorial calendars, built online community, and crafted content & media strategies for Japanese pop culture site.
Results: Over 25,000 unique visitors monthly— More than 3.5x the number of similar sites.
Monitored metrics and used collected data to successfully increase readership through targeted content.
Results: Successfully monetized site using Google AdSense and affiliates.
Used Google-recommended SEO tactics to raise rankings.
Results: Reached #1 Google search position for sites of its kind.
Rachel Bigler Jewelry Designs, formerly Blue Nova Jewelry Designs, 1996-2010
Received 2003 Quincy Artists Guild Young Collectors Gallery Award, formerly Best New Artist, Jewelry, at Quincy Midsummer Arts Faire.
Received admission into Illinois Artisan program from 2002-2005.
Southern Illinois University Carbondale
Strategic Marketing Management
University of Washington Foster School of Business
Brand development & management, inbound marketing, strategic marketing, data analysis, human-centric product development, project management, graphic design, presentation skills, copywriting, editing, researching, proofreading, interviewing, creative-team leadership, customer service, sales, creative writing
Social Media, Web, and Interactive
Content development & management, A/B testing, website development & management, community building, insight development, SEO, CSS, HTML, UI/UX, podcasts, video/image creation & editing
Programs & Platforms
Hootsuite, SocialRank, Mention, WordPress, LocomotiveCMS, Trello, Facebook, Twitter, Pinterest, Tumblr, Twitter, YouTube, Google Analytics, Constant Contact, SurveyMonkey, Salesforce, Adobe Photoshop & InDesign CS6, MS Office, Extensis Portfolio, iMovie, GarageBand, Mac OS, Windows
professional jewelry design, food fermentation, recipe creation, traditional Japanese dancing, zombie apocalypse survival skills