Courthouse Dogs Foundation
For my Practicum at Foster School of Business, I was part of a team of four who developed and wrote the marketing plan for a local Seattle business, Courthouse Dogs Foundation. CDF is a nonprofit dedicated to educating legal professionals on the use of highly-trained specialty dogs used in the legal system to provide emotional support to people who need it while testifying or providing information.
Courthouse Dogs was in the process of becoming a nonprofit, and while they were successful at holding workshops for training support dogs and with connecting with legal professionals, they needed to increase their donations from businesses and individuals. Courthouse Dogs needed a road map on how they could best tell their story to the right people. They needed a marketing plan and a solid brand.
My team of four worked together to create the separate pieces of the marketing plan. Applying my strengths in storytelling and values development, I created the executive summary, positioning, values, mission statement, demographics and environmental analysis after research and interviews.
My contributions are the executive summary, positioning, values, mission statement, demographics and environmental analysis, and tying everyone’s work together into a cohesive whole.