Consumer Brands needed accessible content for several health-related digital properties they were building. They needed difficult-to-access health concepts written in an accessible manner for online viewing.
They also needed various content, written for web and within brand, for other brands, such as InMyArea.com, Verizon, and HughesNet.
For health-related articles, I researched the best topics for the properties’ audiences and pitched the ideas to Consumer Brands. I then combed through scientific articles for supporting evidence to approved topics. I then followed brand styleguides to write conversational pieces connecting with readers informing them of relevant and helpful information.
For other brands, I followed their styleguides to produce the content they needed.
My favorite piece for Consumer Brands was accompanying copy for an infographic on home security…during the zombie apocalypse.